Seth Godin has one of the most successful newsletters in the world. It is also the most consistent. Every single day for almost 15 years Seth shares insights and ideas to people across the plant.
Many are interesting, some leave no real impact and a handful have changed my life.
Today’s was very simple yet so powerful.
I have copy and pasted it below. If you enjoy it make sure to check out his blog.
Eight marketing maxims
Trust is worth more than attention.
Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
Choose your customers, choose your future.
Tell ten people. If they don’t tell the others, make a better product.
Creating the conditions for the word to spread is the job of the marketer.
Customer service is free.
“You’ll pay a lot but get more than you paid for,” is a useful motto.
Act like people are watching. They are.
